September 22nd, 2017
In today's visual environment the content of your business website must not be limited to just words. People want to understand what service you offer or what product you're selling by seeing it in a still photo or video. Photography plays a crucial role in creating the right experience for your website visitors. Here are some things to consider when deciding on the right imagery for your business website design.
Photographs must work well with your website
Before adding photos to your website, you must decide just what your website photography should say to your visitors. By choosing an overall tone for your photos, you will be able to choose the correct photographs and create a cohesive look throughout the entire website.
Website photography must have the right contrast
Since usability must be the most important aspect of your website, the photography you choose must have the right kind of contrast to integrate well into your overall web design. In other words, if the photo is light, dark text or other elements should be used and vice versa.
Photography must be of high quality
You can have your photos shot by an amateur standing across the street with a point-and-shoot camera or you can hire a professional to do it. It all depends on what kind of photos you want your potential customers to see on your website. Take my word - not having photos as part of your website design is far better than trying to work with bad photography.
Website photography must be relevant
You must use photos that have something to do with what you're selling. It's true that a picture is worth a thousand words, but some words are more relevant than others. If you own a restaurant, stock photos will be absolutely worthless. You must have photos of the actual business, or the actual food.
The right photos can take a good business website and make it great. My advice to you would be to never scrimp on photography. There are many ways to save money on website design, but buying poorly produced photography must not be one of them. If you need some help in choosing the right photography for your new or existing website, please get in touch - firstname.lastname@example.org